12 Steps to Self Publishing Success

 – a PMA University Handout

Copyright © 2015 Bright Ring Publishing, Inc. All rights reserved.

” I did it – – you can too!”

The Nitty Gritty – by MaryAnn F. Kohl

1. You gotta have heart!

• Believe in yourself, in your book.
• Missions statements and goals: I believe deeply in bringing good things to children.

2. Be realistic…

• About yourself, your book, and what being in business means.
• You gotta have heart, but you gotta have time, a realistic look at business, and some money to get you started.
• In the beginnings
• Later ons

3. Be ethical, responsible, generous

• Accept responsibility when you’re wrong – and then Fix It but don’t give up when you’re right.
• Do what you say, and always say thank you.

4. Make friends…

• with the people with whom you interact
• build relationships to count on over time

5. Focusing – a formula for success

6. Staying small, staying profitable, (and staying realistic!)

7. Distributors – a big decision

8. Hiring others

• someone with knowledge – yes! that means you have to pay them!

9. Giving away books and the discount issue

10. Build a customer list

• and treat them like friends

11. Expanding the touch

• Writing for magazines
• Guest on television

12. A Gimmick…and other branding successes.